AI SEO and GEO optimization
GEO (generative engine optimization), also called AI SEO, is shaping your content so AI search engines and chatbots retrieve, cite and recommend you in their answers.
Classic SEO pushes you into the blue links. GEO pushes you into the answer itself: Google AI Overviews, ChatGPT, Perplexity. That is where more and more people look before they click anything.
What GEO is
GEO is the practice of shaping a site and its content so AI-driven engines, from Google AI Overviews to ChatGPT, Perplexity and Claude, can cite and recommend it. Instead of fighting for the tenth blue link, you are trying to be the source the answer is built from.
Technically that means clear facts, clean structure and data a model can extract and attribute to you. This page is built on those rules: schema, semantic structure and claims that can be quoted.
Why GEO matters now
More people ask ChatGPT or Perplexity instead of searching, and Google assembles its own answer in AI Overviews above the results. If the models do not know you, the visitor gets an answer without you in it and never sees your link.
Whoever organises their content for AI retrieval first tends to settle in as a source. It is a window that is opening now, the way search was in 2004.
What we do for AI SEO
Schema and structured data so a model understands who you are and what you offer. llms.txt and access rules for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended). Content in a clear question and answer format that is easy to quote. Entity and authority signals: who stands behind the content and what backs it up.
All of it sits on classic SEO foundations, speed, structure and good content, which we cover under SEO and maintenance. Then we track how often the AI engines actually mention you over time.
Which AI engines we optimize for
Not only Google. We optimize so the main engines can retrieve and cite you: Google AI Overviews and Gemini, ChatGPT (OpenAI), Perplexity, Claude (Anthropic) and Microsoft Copilot.
Each of them reads a little differently, so we structure the content to pass with all of them rather than tuning it for one.
GEO does not replace SEO, it builds on it
You want both. A fast, well-structured site ranks in Google and gets picked up by AI engines. If you are starting from zero, we start with the site itself, ready for both from day one.
And if you want your own team using these tools rather than only being found by them, that is AI training.
Common questions
What is GEO, or AI SEO?
GEO (generative engine optimization) is optimizing content so AI search engines and chatbots such as ChatGPT, Perplexity and Google AI Overviews cite you in their answers. In short, SEO for the AI era.
How is GEO different from classic SEO?
Classic SEO pushes you into the blue links on Google. GEO pushes you into the AI-generated answer. The techniques overlap on speed, schema and good content, but GEO adds the format and signals AI models look for.
Can you guarantee that ChatGPT will cite me?
No, and nobody serious can. Models pick sources by their own logic and that logic changes. We can shape the content, schema and access so the odds are much better, and measure mentions over time.
Which AI engines do you cover?
Google AI Overviews and Gemini, ChatGPT (OpenAI), Perplexity, Claude (Anthropic) and Microsoft Copilot. We structure content to pass with all of them, not just one.
How do you measure whether it is working?
We run the queries that matter to you against the engines on a schedule and record whether you appear and how you are described, alongside the usual Search Console numbers.
Do I need a new website for GEO?
Often not. If the site is reasonably fast and well structured, we add schema, access rules and the content format on top. The free audit tells you which case you are in.
Related services
Have a project in mind? Write to us or call +385 95 7235 521 — we reply the same day, with a rough estimate within 24 hours.